Looking for the right PR firm for your small business? Well, there are many things to consider. It’s not enough to hire one of the top public relations firms, unless you have a clear idea of the expectations, budget, and expertise of the concerned service. Here are the five things that you need to note.
PR is all about reputation and goodwill. You need to check the track record of the concerned service to know their experience. Talk to a few firms and ask them to offer case studies and client references. You need to know if the company has a reliable work profile in the first place.
It is best to hire a company that understands the PR trends and exercises of your industry. For example, if you deal in sanitary napkins, you need a firm that understands women and has created similar campaigns in the past. There are no hard and fast rules, but flexible services and tailored solutions are important.
As a client, you need to know what the PR Company is doing for your business. Ask them about their work approach, services and techniques used, along with the ways of measuring their work. PR is a scalable exercise, and you can easily get reports on the project as needed.
Budget is an important aspect, at least for smaller firms and new startups. Instead of asking companies to work for a budget, you need to ask PR agencies to offer you a bid, with a list of inclusions and exclusions. Don’t miss on asking questions regarding their work background, because it makes sense to choose an experienced firm instead of a new one, even if that means spending a little more.
Check online now to find a few trustworthy PR agencies!